Question 1

Who was the developer?

Accepted Answer

Both Park Plaza Westminster Bridge and Park Plaza County Hall were developed by Galliard Homes, one of the UK’s leading privately owned property developers. With a strong reputation for quality and innovation, Galliard is known for delivering high-specification residential and mixed-use projects in London and major city centres. Their role in transforming these South Bank locations into two of the capital’s most successful hotels underscores their position at the forefront of urban regeneration.

Question 2

What is a hotel suite investment and how does it work?

Accepted Answer

A hotel suite investment allows you to purchase a fully managed suite within a reputable London hotel. You benefit from hands-off ownership, regular rental income from hotel guests, and long-term capital growth, all without the hassle of traditional buy-to-let.

Question 3

Why should I invest in a hotel suite through London Link?

Accepted Answer

At London Link, we carefully source premium hotel suite resales in sought-after Central London locations. Our founder-led service ensures transparency, guidance, and support throughout,  from viewing to purchase to aftercare.

Question 4

Who manages the hotel suite once I invest?

Accepted Answer

Your suite remains fully managed by the hotel operator, meaning they handle bookings, maintenance, cleaning, and guest services. You simply receive a share of the income, making it an ideal passive investment.

Question 5

What kind of returns can I expect?

Accepted Answer

Returns vary by suite and hotel operator, but many of our clients enjoy strong, consistent yields due to year-round demand in London. We provide a full breakdown of historical occupancy, annual income, and projections during the sales process.

Question 6

Can I stay in my suite when visiting London?

Accepted Answer

Yes, most hotel suite agreements allow for limited personal use each year. We’ll walk you through the terms of each opportunity so you can find a suite that aligns with your lifestyle and investment goals.

Question 7

How do I view a suite with London Link?

Accepted Answer

Simply fill out our enquiry form on our contact us page and a member of our team will get in touch. We’ll arrange a consultation to understand your goals and match you with the best available suites. Viewings are done in person.

Question 8

Who manages the hotels?

Accepted Answer

Park Plaza Westminster Bridge:
 Ownership at Westminster Bridge is overseen by Mulberry, who act as the asset manager on behalf of individual suite investors. The day-to-day hotel operations are managed by Park Plaza Hotels Europe, under a 25-year contract, with an option to extend for an additional 10 years. At the end of the agreement, investors may choose to renew or appoint a new operator.
Park Plaza County Hall:
 County Hall is also operated by Park Plaza Hotels Europe under the same contractual structure – providing trusted, long-term hotel management with excellent performance track records.

Question 9

Where are the hotels located?

Accepted Answer

Westminster Bridge:
 Positioned at the foot of Westminster Bridge on London’s vibrant South Bank, this flagship hotel offers guests panoramic views of Big Ben, the London Eye, and the Houses of Parliament.
County Hall:
 A short walk away in the iconic County Hall building, the hotel enjoys a more boutique feel while offering similar proximity to the South Bank’s cultural attractions and riverside life.

Question 10

How close are transport links?

Accepted Answer

Both Park Plaza Westminster Bridge and County Hall benefit from exceptional transport connectivity, making them ideal for both leisure and corporate guests.
 • Waterloo Station (just a 5-minute walk) provides access to the Northern, Bakerloo, Jubilee, and Waterloo & City lines, as well as National Rail services across the South of England.
 • Westminster Underground Station is a short walk across Westminster Bridge and connects to the District, Circle, and Jubilee lines, offering swift travel across central London.
 • For international and business travellers, the Elizabeth line (easily accessible via Bond Street or Tottenham Court Road, just a few stops away on the Jubilee line) offers direct connections to Heathrow Airport, Canary Wharf, the City, and Paddington.
    • Heathrow Terminals 2 & 3: ~35 minutes
    • Canary Wharf: ~15 minutes
    • Liverpool Street / Farringdon / City: ~10–12 minutes

These seamless links make both properties especially attractive for high-occupancy bookings, helping maximise returns for investors.

Question 11

How many rooms are there?

Accepted Answer

• Westminster Bridge: 1,019 rooms – one of London’s largest and most iconic hotels
 • County Hall: 399 rooms – more intimate and boutique in scale

Question 12

What is the hotel rating?

Accepted Answer

Both hotels are officially rated 4 stars, consistently praised for their service, amenities, and location.

Question 13

When were the hotels completed?

Accepted Answer

• Westminster Bridge: Completed in 2010
 • County Hall: Completed in 2008

Question 14

How is occupancy fairly distributed?

Accepted Answer

A sophisticated, points-based software system allocates bookings fairly across all investor-owned rooms. Bookings made via the Park Plaza website, platforms like Booking.com, or direct at reception are shared equitably, ensuring each suite receives its proportionate share of occupancy.

Question 15

When do I receive my income?

Accepted Answer

• Westminster Bridge: Income is paid quarterly, with statements provided.
 • County Hall: Income is distributed bi-annually (every six months).
 All financials are audited by BDO, a global accountancy firm, ensuring full transparency and accuracy.

Question 16

Are there any additional benefits for owners?

Accepted Answer

Yes. Owners enjoy a 10% discount when staying at the hotel or using its onsite facilities – including restaurants, wellness centres, and other amenities. A valuable lifestyle perk in a world-class location.

Question 17

What is the lease term?

Accepted Answer

Suites in both hotels are sold with a 999-year lease – providing near-freehold ownership and rare long-term security in central London.

Question 18

Do I need to pay Council Tax?

Accepted Answer

No. The suites are not zoned as residential, meaning Council Tax does not apply – further enhancing the investment’s cost-efficiency.